We are part of creating an experience. We are …

We are part of creating an experience. We are manufacturing something that wasn’t there before. Sure usability is important. Yes, it needs to be designed well. Of course, it should function without a glitch. But, are those really what sell the experience? There’s something more intangible that drives people to products: The desire to use it.

UX is 90% Desirability / FINCH (via d0rsch)

(View on gamamb.tumblr.com)

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