Under conditions of electric circuitry, all the fragmented job …

Under conditions of electric circuitry, all the fragmented job patterns tend to blend once more into involving and demanding roles or forms of work that more and more resemble teaching, learning, and “human” service, in the older sense of dedicated loyalty. (…) The shock of recognition! In an electric information environment, minority groups can no longer be contained — ignored. Too many people know too much about each other. Our new environment compels commitment and participation. We have become irrevocably involved with, and responsible for, each other.

Marshall McLuhan: The Medium Is The Massage (1967)

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